($$) The Business Model Impact on Video Game Hardware Launch Pricing and Price Cuts

Overview: As the current video game console cycle continues to slow and head toward an end, the transition to the next-generation of hardware will be marked by the launch of the Nintendo Wii U console in Holiday 2012. The video game console hardware market is a ripe subject for speculation, similar to what we now read and hear about with Apple and its next iPhone, iPad, etc. Our perspective on console launch prices, as well as price cuts for existing consoles, is that a deeper dive into the business model two or three layers down is warranted. This piece goes into great detail while tackling the five most important questions:

1. When have console price cuts happened?2. Why have console price cuts happened?3. What happened to hardware sales following a console price cut or new console bundle?

4. When will console price cuts likely happen next and how much?

5. What price range has Nintendo historically launched products? Wii U pricing?

Topics covered include business model impact, marketing impact, supply chain, PR messaging, incremental buyers, cable and wireless business models, competitive analysis, Wii U pricing, Holiday 2006, Holiday 2012-13, business group goals, bundles, land grabs, analysis of historical numbers with a unique slant and competitive advantages and, likely next steps. Feedback is always welcome and appreciated.

($$) This report is under the DWR premium download model and, you can buy it through PayPal below. DWR is still a boutique shop, so your support is appreciated. If you are interested in our subscription services (includes all premium content) instead of a la carte, please contact us at [email protected] Press here to buy!Report price: U.S.$49. (Report will be emailed to address provided upon confirmation of payment.)

Filed in: Models, Video Games Tags: , , , , , , ,

You might like:

Despite struggles, don’t bet against Wii U Despite struggles, don’t bet against Wii U
New Empire Building: This Ain’t Your Daddy’s Microsoft Anymore New Empire Building: This Ain’t Your Daddy’s Microsoft Anymore
Xbox One and Living Room Domination Through Input One Xbox One and Living Room Domination Through Input One
Why Buy a PS4? It’s about the games, dummy! Why Buy a PS4? It’s about the games, dummy!

One Response to "($$) The Business Model Impact on Video Game Hardware Launch Pricing and Price Cuts"

Leave a Reply

Submit Comment

© 2014 Digital World Research, LLC. All rights reserved. XHTML / CSS Valid.
Site by CJ Reim.