The Battle for the Living Room is OVER, but the War for the Consumer is ON
Publication date: February 2013
Summary: Despite the rollout of new TV technologies, the battle for the consumer is largely over and, the war for the consumer is on, driven by a multi-screen approach.
The document looks at this transition, the technology, consumer behavior, and business model implications. Digital World Research (DWR) also creates a compelling filter for companies – driven by their presence in the home and/or mobile, as well as a limited to huge potential to dominate consumer screen time. Companies are slotted as being in the favorable “top right” quadrant, or those in the other three quadrants trying to figure out strategies to get there. Companies are also analyzed for their potential to expand, either through build-or-buy-or-partner approaches.
DWR has over 15 years of experience in the consumer electronics and digital media space, with both financial and current consumer perspectives. This unique skill set, combined with ongoing discussions with a variety of industry leaders and consumer consumption behavior research, has all contributed to this think piece and framework for where industries are heading.
Companies Included In the Report: Aereo, Amazon, Apple, DISH, DirecTV, Facebook, Google, LG, Microsoft, Netflix, Nintendo, Panasonic, Rovi, Samsung, Sharp, Sony, Twitter, Zeebox