List/Grid Advertising Subscribe RSS feed of category Advertising

Missives from the Digital Front…Zynga and FB: Missing the Forest from the Trees

Missives from the Digital Front…Zynga and FB: Missing the Forest from the Trees

NOVEMBER 30, 2012 — The deal between Facebook and Zynga was ameneded!!! This is a classic case of missing the forest from the trees. While the 8-k was filed yesterday,… Read more »

What is Zynga’s real problem? Not Facebook.

What is Zynga’s real problem? Not Facebook.

Zynga’s real problem isn’t being tied to Facebook — it’s people not understanding Zynga’s business model. Perceived Problem: Being heavily tied to the secular trend of Social Gaming, and being… Read more »

DWR launches e-book “Early Days: The Social Gaming Market and Facebook’s Achilles’ Heel”

DWR launches e-book “Early Days: The Social Gaming Market and Facebook’s Achilles’ Heel”

Click here to check it out on Amazon  Read an excerpt from the book here Want to learn more about the market for Social Gaming and Facebook’s Achilles’ Heel? Veteran… Read more »

Despite Privacy Concerns, Users Not Leaving Google

Despite Privacy Concerns, Users Not Leaving Google

Despite serious concerns about aggregation of personal data for more targeted advertising, users are not leaving Google products. DWR surveyed more than 60 Google users in the past week to… Read more »

Opt-out of Google?

Opt-out of Google?

Is Google at a perilous inflection point with personal data? The short answer is yes. The longer answer is probably “yes, but depends on how old you are.” After reviewing… Read more »

Why is Zynga’s business model interesting?

Why is Zynga’s business model interesting?

Zynga recently filed to bring the company public, and has spawned five noteworthy topics about its business model, and implications to language, measurement, and demographics in the gaming world. These… Read more »

© 2014 Digital World Research, LLC. All rights reserved. XHTML / CSS Valid.
Site by CJ Reim.